Self-audit system for founders

Your product has UX problems.

This pack shows you exactly where.

A structured diagnostic for SaaS founders and business owners. No design background needed. ~2.5 hours. A prioritized action plan at the end.

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Instant download after payment PDF — works on any device One-time purchase, no subscription

53

Audit questions

6

Product areas covered

~2.5h

Time to complete

4

Documents included

You're losing users. You just don't know exactly where.

Most founders fix the wrong things first. They redesign the homepage when the real problem is the onboarding. They rewrite copy when users drop off at the signup form. Months of work, developer hours spent, and the conversion rate barely moves.

Analytics show what, not why

You know users drop off on page 3. You don't know what's stopping them — and without that, any fix is a guess.

A UX consultant costs 1,000€–5,000€

And you'll get a 90-page report that takes 3 weeks to produce and sits unread in a shared folder.

Generic checklists are built for designers

Full of jargon. No scoring. No prioritization. No connection between problems and business impact.

A diagnostic system built for people who run products, not design them.

The UX Audit Pack gives you the same structured framework a UX specialist uses in an initial product audit — translated entirely into business language. A scored, prioritized output at the end.

Document 01 5 min

Getting Started Guide

How to use the pack, in what order, and what to have open while you work. Includes a glossary of all terms used.

Document 02 90 min

UX Audit Checklist

53 questions across 6 areas: First Impression, Navigation, Conversion, Onboarding, Trust, and Retention. Scored in plain language.

Document 03 30 min

Prioritization Matrix

Ranks every problem by business impact vs. fix effort. Output: a clear top-10 list with labels for who needs to fix each item.

Document 04 20 min

30-Day Action Plan

A sprint structure with measurement columns. Every fix gets a success metric so you know if it actually worked.

Is this for you?

This is for you if

You run a SaaS or service-based website and conversions are lower than they should be You're about to hire a developer or designer and want to brief them on the right problems You want to understand your product's UX issues before spending on a redesign You've launched but user drop-off is higher than expected You don't have a design background and need a structured framework

This is NOT for you if

You haven't launched yet — come back when real users have used your product You're looking for a guaranteed fix — this is a diagnostic, not a magic solution You want someone else to do the audit for you Need someone to do it for you? → feldesign.eu

Pricing

One price. Everything included.

No subscription. No upsells. One payment, instant access to all 4 documents.

Complete pack

87

one-time

Instant download after payment via secure checkout.

Getting Started Guide (1 page) UX Audit Checklist — 53 questions, 6 areas Prioritization Matrix with scoring formula 30-Day Action Plan Template Fillable PDF — works on any device Instant download after payment Lifetime access — yours to keep and reuse

Frequently Asked Questions

No. The entire pack is written in business language. If you know what "conversion rate" and "user drop-off" mean, you have everything you need. There's a glossary in Document 1 for any term you're unsure about.